Mike and I were poking around Yelp to grok their model.
Mike: "So they got a DB of the restaurants from Acxiom or someone, made landing pages and collect community on them..."
Rich: "What do they have in Google?"
Mike: "270k, doesn't seem like a lot, there's gotta be more restaurants than that."
Rich: "Google 'restaurant masterfile'"
Mike: "Restaurant Owners Masterfile, 385k restaurants, close..."
('Yelp' ... where did that name come from? Yet-another-listings-provider?.. But 'yelp' sounds better that 'yalp'...nah)
Paypal sure seems like it was a successful startup founder factory...