I've been thinking about how blogging is such a scalable communication tool. The dynamics of the blog mean that you don't necessarily have to meet with everyone to establish the common frame-of-reference that's so handy for effective communication.
I'm sure all of Fred's portfolio CEOs read his blog so they know what's on his mind. They don't have to have a lunch or a call with him to cover that background stuff. And when they do meet in person, the meeting will be more productive, since they'll have had time to think about what he's been writing about.
Jason's another blogger I can't stop myself from reading. I first directly encountered Jason several years ago when he flamed me in the comments on Battelle's blog, claiming Topix had blacklisted Weblogsinc from our crawl. I thought we were headed for our first PR disaster. Who was this guy? Who is Weblogsinc? Why did we blacklist them?
Jason and I chatted on the phone and it was all straightened out. And I started reading his blog.
When I see Jason post stuff like this I have to stop for a second. It seems new, this idea that you broadcast everything in your head and there is a net win. It seems to work for him. How generalizable is that, though? When does it work, when doesn't it work? Hmmm.
Today is the one-month
anniversary of my blog. I'm still trying to get my style
and rhythm and voice down. So far it's been pretty rewarding.
I'm sure you'll let me know how I'm doing.