Topix has come a long way in the past few years. We used to have the worst booth at these conferences - a shabby sign with a typo in it, and that's all. Now we have the full blown booth with street teams outside promoting the site. Pretty cool.
We really did have a typo in our first booth sign. I think that thing was proofed by like 5 different people, and everyone missed it. Our sales guy walked up when we had finally set up the booth at its first show and instantly pointed out the typo. We ended up getting some lame sticker thing to "fix" it from the printing company. We used that horrible booth for another year or so before finally replacing it.
Well our booth looks better now, plus we have a cool street team survey going on in front of Moscone:
More on flickr. :-)