A few days ago I wrote about how the disintegration of mass media had
lead to escalating costs to launch a new brand....$150M these days,
up from single digit millions in the 1960's. That's a huge run-up,
even adjusting for inflation.
Blake presciently noted that getting sued could be one of the best ways to achieve tons of cheap PR:
So my question is (always mindful of the "All Press is Good Press" cliche): Are we getting to the point where a lawsuit becomes the most cost-effective way to boot-strap market yourself?
In the wake of Digg's massive PR jackpot, others have noticed this too. Andy Beal wrote:
This whole mess has created a lot of publicity for Digg. It has demonstrated how powerful it is and how influential the voice of its users.
Yeah. :-)
Comments (1)
You post this and then you don't give yourself a chance to be digged at the end. Would you be so kind as to add that into your setup?
Mind you I did find this site via Digg though.
Posted by Slipstream BRO | May 11, 2007 3:18 PM
Posted on May 11, 2007 15:18