We hired a naming firm to come up with a better name than 'blekko', they did a great job. Down to two candidates. Testing them.
We built a wicked cluster platform to run our stuff. It's kind of like bigtable from the top-down api view but is an integrated design, vs. the layered impedance mismatches with stuff like gfs/chubby. No masters, all swarm algos. We crawl/index/serve into structured storage. It's very fast, has integrated mapjobs, and is really easy to program on top of. I'll post more details about it in the future.
More posts to come, I promise.